Whenever we are taking a new product to market it is extremely helpful to focus on the angle that above all else the product is truly new. Even if it is a re-envisioning of a previous product or of a competitor’s product there is always going to be the glaring factor that the product is new and therefore has little to offer in terms of social proof that it is going to perform as advertised. Since consumers are going to pick up on this, then it is in our best interest to do the thinking ahead of time so that we naturally come to the types of answers they are going to want to hear about the product in order to sway them into the buying frame of mind. By doing this early on we can avoid all sorts of issues that will put a serious damper on other sales folks who do not consider this aspect of actually closing the deal in a sales call or marketing campaign.

This technique will pay off hugely for those who actually want to use it in real life because it will guide us straight to the core audience that all new products need: optimistic buyers. That’s right, if you can’t find a crowd who are open to a new product or service then it doesn’t matter how much it would benefit them – they still will not purchase. Choose sweepstakes or lottery leads for the best results in optimistic buyers because these folks are defined by optimism.